30,000 participants. 100+ countries. 12 days that will put Perth on the global stage.

We’re looking for the person who will take it to the world.

World Masters Games Perth 2029 is one of the largest participation sporting events on the global calendar. This is a rare opportunity to build the entire market-facing engine from the ground up.

More than a sporting competition, WMGP29 will deliver a full participant experience – combining high-quality sport with a vibrant social and cultural program. Entertainment, community activation and a central Games Village will create a shared environment where participants and locals alike will connect, celebrate and experience Perth beyond the field of play.

This is not a handover. It’s a clean canvas.

You will design the strategy, build the participant pipeline, shape the destination proposition and lead the commercial model – backed by the Australian and Western Australian Governments, and a CEO and Board who expect leadership, not just execution.

What you’ll do

• Set the overall marketing strategy, brand direction and campaign approach
• Build and scale the participant demand engine – domestic and international, from first engagement through to registration
• Shape the end-to-end participant experience, including community engagement, local audience development and on-the-ground activation, ensuring a seamless journey from initial touchpoint to Games-time delivery
• Lead the Official Travel Agent strategy and integrate travel packaging to enhance the participant proposition and deliver tourism outcomes
• Own the CRM, digital and conversion ecosystem, including performance, optimisation and reporting
• Contribute to securing major sponsorships and commercial partnerships

Who we’re looking for

A senior leader who has genuinely owned a demand, conversion or revenue outcome at scale – in major events, tourism, destination marketing, mass-participation sporting competitions or a closely related field.

You understand that growth doesn’t stop at acquisition. You can design and deliver a compelling participant proposition and experience that drives both conversion and advocacy.

You know what a real funnel looks like. You can read a pipeline and fix it. You can move between a Minister’s office and a commercial negotiation in the same afternoon. And you’re ready to lead something that’s yours.

Why this role

• A defining leadership role on one of the most significant events Australia will host this decade
• Executive-level ownership from day one in a small, high-performing team
• Competitive Director-level package and employment conditions
• Perth – a genuinely exceptional place to live, work and play
• The Games will be talked about long after they’re over. Your work will shape how they’re remembered.

Applications close Sunday 10 May 2026.

WMGP29 is an equal opportunity employer and is committed to building a diverse and inclusive workforce.

Applicants must have the legal right to work in Australia or be able to demonstrate a clear pathway to obtaining appropriate work rights.

Relocation support may be considered for the preferred candidate.

For the full position description or a confidential discussion, contact Nathan Bennett, CEO:

Nathan.Bennett@wmgperth2029.com