Mental As Anything and James Reyne to rock Australian Masters Games Opening Night


Iconic Australian entertainers Mental as Anything and James Reyne will have more than 8,000 participants rocking when they open the 14th edition of the Australian Masters Games in Geelong this October.

Headed by Martin Plaza and Greedy Smith, Mental as Anything will Live it Up on opening night, complemented on a double bill by former Australian Crawl front man James Reyne. 

Entry is exclusive to registered Games participants who will be entertained by MC and Games ambassador Mark Beretta in what promises to be a spectacular opening to the eight day event.


The opening ceremony will take place at the Avalon Airport Games Village at Kardinia Park and will be part of a massive Games social program to be managed by Geelong based event management company EMC Group.


EMC Group will provide a series of entertainment hot spots along Cunningham Pier for the 8,000 plus visitors with The Pier Geelong, City Quarter and Baveras Brasserie set to be abuzz during the Games as some of the key sites for the social program, as well as Lambys, Gold Diggers Arms and Edge Geelong.


EMC Group have also committed to managing the Avalon Airport Games Village on behalf of the Australian Masters Games throughout the duration of the Games.


In addition EMC Group will supply over a thousand workforce meals for Games volunteers.


The partnership will help complement the festival atmosphere that will be created in Geelong throughout the Games.


Darren Holroyd, Director of EMC Group says he is thrilled to showcase the group’s restaurants and event spaces to participants who visit Geelong during the Games.


“We could not be more excited to support such a massive event in Geelong. The Australian Masters Games is the perfect platform to showcase the city to the 8,000 plus visitors who are expected to attend,” Holroyd said.


“EMC Group is dedicated to providing the perfect venues for the Games social and entertainment program and we want to make sure that every visitor to Geelong during the Games has the best experience possible.”


Kean Selway, chair of the 14th Australian Masters Games says the partnership will ensure participants have exclusive access to Geelong’s best entertainment facilities and hopes the partnership will encourage a tremendous social atmosphere.


“We are Australia’s premier mass participation multi-sport event, with participants coming from all walks of life. This partnership is designed to encourage and support the social and festive atmosphere of the Games, allowing participants to make the most of their time in Geelong,” Selway said.


The Australian Masters Games is a mass participation sporting event for anyone over the age of 30, attracting over 8,000 participants in 55 sports, with its 14th edition being held in Geelong from the 5th to 12th October 2013.


XIV Australian Masters Games Snapshot



Saturday 5th October – Saturday 12th October, 2013


Geelong, Victoria is the host city of the XIV Australian Masters Games. Just an hour from Melbourne, Geelong is set on a sparkling bay with a well-developed and welcoming waterfront precinct, and an array of nearby tourist destinations.


Over 8,800 people from across Australia and overseas are expected to converge on Geelong for this week-long event. Participants will come from all walks of life – the only criteria is that they must be over 30 years of age at the time of the games (minimum age does vary in some sports). There is no maximum age or qualification criterion, only the minimum age requirement.  There is also no limit to the number of events a person is allowed to compete in.


There will be 55 sports on offer, ranging from athletics to wood chopping. A full list of participating sports is available at


As well as an extensive sporting schedule, the Australian Masters Games will also comprise a variety of social events throughout the week, providing a festival atmosphere for both competitors and visitors to Geelong.


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For further information (media only) please contact:


Samantha Culbert                                                  Liz de Been
Australian Masters Games Media                           EMC Group Geelong

03 9822 7110 or 0409 989 409                                03 5221 2988